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(512) 867-5988Reid is a seasoned land specialist who comes from a multi-generational family of Farm and Ranch and Commercial Real Estate professionals and outdoor enthusiast. The core philosophy that he adheres to in all his personal and business dealing is one that has been passed down to him through generations - “Always strive to be a friend before you try and be an expert.” While Reid is an expert in his trade - fully proficient in land valuation, marketing, land management, wildlife, agriculture, investment strategies, etc. - his first prerogative is establishing a trusting relationship with clients and becoming attuned to each of their financial, personal, and emotional needs. As owners and managers of family land and various real estate investments throughout the country gives him a relatable first hand perspective to recognize that the land holdings of a family or business are often their most valuable and cherished asset. There is no formula or template for which to value, market and sell land as there is with other asset classes. Each client and each ranch brings their own unique scenarios and value points to factor in. Recognizing this, he takes a deep dive into each opportunity to custom tailor a sales and investment strategy. In addition to his experiences as a real estate professional, Reid also holds an extensive background in global supply chain, manufacturing, consumer technology, negotiation strategy and business development. He graduated Summa Cum Laude at the top of his business class from Auburn University with a BSBA in Supply Chain Management and later worked in Global Ops for both Apple and Advanced Micro Devices. . When not driving from place to place seeing the wonders of Texas with his sidekick, a yellow lab named Trace, Reid is pursuing his passions in the outdoors by working on a ranch, hunting, fishing or spending quality time with his friends and family.
Testimonials
I worked with Reid on two transactions. One was the purchase of a ranch and then the subsequent selling of it. Reid is ALWAYS available and the hardest-working person I have ever met. He is knowledgeable, friendly, and fun to work with. I believe his biggest strength is his ability to negotiate on pricing, which allowed me to purchase the ranch at a much lower price than what it was listed for and then, when I sold the ranch, he negotiated hard to get me a very high price. When working with a realtor, he encompasses all the things you would want: sharp negotiation skills, market knowledge, resources, ability to coordinate updates/improvements to increase the value of the ranch, etc. I thoroughly and highly recommend his services.
The Cooke Family
Professional Negotiator; Detail Oriented
Mr. Barry get's it! His ability to consult sellers, market a ranch, negotiate the sale and the purchase of multiple 1031 exchange properties and do it all while keeping an entire family's opinions and financial goals balanced is nothing short of impressive!! He understands that families that have owned ranches for years are not typically in a hurry to sell and that enormous patience, market intelligence, negotiation skills, professionalism is required to assist clients to the fullest. Reid is a numbers guy through and through and he always exemplified this by making sure my family and I understood the financial implications of each decision we were making throughout the process. We would without a doubt recommend his professional services to anyone I encounter who's looking to sell or purchase a ranch. We sincerely thank you, Reid!
Anonymous - Generational Ranching Family / 1031 Exchange Client
1031 Exchange Professional; A Friend for Years to Come
We utilized Reid’s services to sell a parcel that we had not owned very long. We wanted to make a profit and also sell quickly. Reid helped us achieve both of those goals. We were under contract in less than a week from marketing and we made a healthy profit. Reid’s guidance and support was what we needed and he delivered! We’d use Reid again for land sale or purchase in a heartbeat!
Whitney Newton
A True Profit Generator
Testimonials
I worked with Reid on two transactions. One was the purchase of a ranch and then the subsequent selling of it. Reid is ALWAYS available and the hardest-working person I have ever met. He is knowledgeable, friendly, and fun to work with. I believe his biggest strength is his ability to negotiate on pricing, which allowed me to purchase the ranch at a much lower price than what it was listed for and then, when I sold the ranch, he negotiated hard to get me a very high price. When working with a realtor, he encompasses all the things you would want: sharp negotiation skills, market knowledge, resources, ability to coordinate updates/improvements to increase the value of the ranch, etc. I thoroughly and highly recommend his services.
The Cooke Family
Professional Negotiator; Detail Oriented
Mr. Barry get's it! His ability to consult sellers, market a ranch, negotiate the sale and the purchase of multiple 1031 exchange properties and do it all while keeping an entire family's opinions and financial goals balanced is nothing short of impressive!! He understands that families that have owned ranches for years are not typically in a hurry to sell and that enormous patience, market intelligence, negotiation skills, professionalism is required to assist clients to the fullest. Reid is a numbers guy through and through and he always exemplified this by making sure my family and I understood the financial implications of each decision we were making throughout the process. We would without a doubt recommend his professional services to anyone I encounter who's looking to sell or purchase a ranch. We sincerely thank you, Reid!
Anonymous - Generational Ranching Family / 1031 Exchange Client
1031 Exchange Professional; A Friend for Years to Come
We utilized Reid’s services to sell a parcel that we had not owned very long. We wanted to make a profit and also sell quickly. Reid helped us achieve both of those goals. We were under contract in less than a week from marketing and we made a healthy profit. Reid’s guidance and support was what we needed and he delivered! We’d use Reid again for land sale or purchase in a heartbeat!